How to increase your impact while reducing your effort ( Copy Right @ The Entrepreneur, Author- Kelly Studer)

I can’t help but shake my head when people say, “You have to work hard if you want to be successful.” 

Really? The most successful people I know are doing something that most others are not -- and it’s not putting in the longest hours at the office. These top performers know what their natural talents are and use them as much as possible in their daily work. They work smarter, not harder. 

By tapping into your natural abilities, your work will have more flow and ease. Your chances of being a high performer and attracting opportunities to do work that excites you will skyrocket. Entrepreneurs, in particular, can maximize the success of their companies by being clear on their talents and using them while running their companies.

The challenge -- and the opportunity -- is to unearth your talents and systematically apply them at work. This is harder than it might seem, though, because many people are unaware of their talents: Exercising certain skills comes as second nature to them. So they think if something comes easily to them, it’s just as easy for everyone else. 

Now read on: http://www.entrepreneur.com/article/237334